It all started with a crazy idea in the car and since then has become something we never anticipated. It is as simple as a full time Dad becoming the “one week on, one week off” kinda Dad. A #1 Dad hat that unexpectedly became the 1/2 Dad hat; a marital status change that led to a Dad status change. We set out to transform the #1 Dad hat.
As we brainstormed the “half the time” part of being a divorced Dad, we realized it is also about Step Dads. The hat is a representation of how a divorce changes the role of a parent, specifically The Dads. The 1/2 Dad hat introduces and highlights that Half Dads Matter. Hip, hip, hooray to all Dads! Full time or part time.